About me: Hello, I’m Santiago Caballero
About me: I’m Santiago Caballero, a specialist in digital marketing, music marketing, and content marketing, with over four years of experience in multimedia content creation, digital community management, On-page SEO, and executing strategic, results-oriented campaigns.
In July I completed a master’s degree in Music Business at the TAI school in Madrid, which enhanced my knowledge of digital marketing for artists and music projects, allowing me to offer specific solutions for the music industry. I also hold a master’s degree in Digital Marketing and Multimedia Communication, which I completed in Valencia in 2023 at the Mastermedia school.
Specialized in developing visual content that aligns with brand identity, creating social media SEO strategies, and generating audience growth through both organic and paid tactics.
My experience
A comprehensive set of skills developed through years of practical experience in digital marketing
Specializations
Music Marketing
Organic music marketing campaigns for artists, record labels, and music events. EPK creation and social media strategy.
Content Marketing
Creation of strategic content that tells your brand’s story and engages with your target audience across all platforms.
Community Management
Skilled at building and fostering online communities to strengthen brand loyalty and encourage meaningful interaction.
My way of working
Each project is based on fundamental pillars that guarantee effective and sustainable results. My approach combines creativity, strategic analysis, SEO & SEM, and execution aligned with the client’s objectives.
Innovation
Focused on pushing creative boundaries to create unique and relevant digital marketing solutions for each brand.
Community
Work closely with clients to understand their vision, goals, and needs, ensuring authentic and aligned results through constant communication.
Excellence
My commitment is to deliver high-quality work, with attention to every detail, that exceeds expectations in both form and impact.
Growth
I develop strategies focused on real, measurable growth, boosting visibility, brand positioning, and connection with the ideal audience.
Education
Master of Audiovisual Arts
Unab – 2018-2021
Master in Digital Marketing and Multimedia Communication
Mastermedia – 2023-2024
Master in Music Business
TAI School – 2024-2025
Mission
Drive the growth of companies, local businesses, and artists (both emerging and established) through comprehensive strategies in digital marketing, content marketing, and music marketing. My goal is to strengthen their online and offline presence through authentic narratives, strategic branding, and the creative use of audiovisual formats. I work to expand each brand’s reach, taking it from local to national, with effective campaigns that connect with the right audience and generate real impact.