Content Production and Strategy: “Gracias por ser parte”
-Ralessan

I led the music management, content production, and strategy for the release of the EP “Gracias por ser parte” by rock/punk artist Ralessan alongside Patricia Alvarado for a year.

My work included:

• Supervising the production and recording of the EP (4 songs).

• Legal registration of songs and contractual coordination with collaborators.

• Searching for and selecting recording studios suitable for the musical style.

• Designing a visual strategy for social media.

• Creating a digital marketing and music marketing campaign focused on expanding his community from Lima (Peru) to Spain.

• Producing visualizers and the official music video for the lead single.

• Creating an EPK, one sheet, and press release.

• Creating a dossier for concerts.