Single Release Campaign: “No quiero perderte”
-Laia Santos

For the single release campaign release of the pop single “No quiero perderte”- Laia Santos, I developed a comprehensive music content marketing strategy that included:

• Design and execution of a multi-platform digital campaign.

• Production of two livestreams: one before the premiere and another before the release of the official music video.

• Creation of an EPK for distribution to media outlets and playlist curators.

• The single was selected for three editorial playlists and outperformed previous releases.

• Creation of a concert dossier.